Saving Lee
Shorts Engine.
An end-to-end Shorts system for turning strong Marvel Rivals moments into new-viewer entry points. Hook-first, retention-first, and built to compound month over month.
01 / THE GOAL
A consistent Shorts engine for Marvel Rivals.
The opportunity is to take the strongest moments from your long-form videos, VODs, recordings, and gameplay sessions, then turn them into Shorts that pull in new viewers and make them want to watch more of your content.
Here is how I would get there
- Find moments with real Shorts potential
- Turn those moments into hook-first edits
- Make each Short clear and engaging for new viewers
- Review performance every week
- Use the data to sharpen the next batch
- Build a repeatable system that compounds over time
02 / MONTHLY DELIVERABLES
12 Shorts. Fully end-to-end.
- VOD and footage review
- Clip and angle selection
- Short structuring
- Full edit
- Captions and subtitles
- Hook and pacing optimization
- 1 round of revisions per Short
03 / FOOTAGE REVIEW SCOPE
Streams, VODs, raw footage. All in scope.
Since this is an end-to-end workflow, footage review is part of the service. That covers streams, VODs, long-form videos, gameplay recordings, or any raw footage you want Shorts pulled from.
The working assumption is that I review the main footage you want prioritized each week and pull the strongest Short-worthy angles from it. If footage volume increases significantly later, we adjust the workflow accordingly.
04 / TURNAROUND
A normal Short cycle.
Clipping & Angle Selection
I go through the VOD, stream, or long-form footage and identify possible Short-worthy moments. Each clip is judged on:
- Hook strength
- Context clarity
- Reaction or payoff
- New viewer readability
- Meme or funny moment potential
- Whether it stands alone outside the full video
V1 Edit
The first version of the prioritized Short is created.
- Hook setup
- Pacing
- Captions
- Cuts and visual emphasis
- Sound or beat timing where needed
- Overall structure from setup to payoff
Day-After Review
A fresh review before final delivery. A Short often becomes much clearer after stepping away from it.
Issues with pacing, context, caption timing, dead air, or payoff become easier to spot with fresh eyes. If needed, I make improvements before sending the final version.
05 / AFTER THE SHORT IS POSTED
Three metrics that matter.
Once a Short is published, I track performance through a one-week review window. These are the three signals I read closely.
Stayed vs Swiped
Tells us how strong the opening hook was. If a lot of people swipe away, the issue is usually in:
- The first 1 to 3 seconds
- The setup
- How fast viewers understand why to care
Audience Retention
Shows where viewers drop off inside the Short. From this we learn:
- Where pacing slowed
- Where context was missing
- Where the payoff took too long
- Which parts held attention
- Which decisions to repeat or avoid
Engaged Views
The bigger picture. Higher engaged views usually mean the Short is not just getting shown, but actually holding enough people for YouTube to keep pushing it to new viewers.
Over time, this reveals which formats, characters, situations, jokes, reactions, and hooks are worth repeating.
06 / WEEKLY CALL
One call. Keeps the system tight.
- What was posted
- What performed well
- What underperformed
- What the data is showing
- What angles to test next
- Upcoming videos, streams, or tournaments to prioritize
07 / WHAT I WOULD NEED FROM YOU
Three things to keep this smooth.
VODs & Raw Footage
Access to the VODs, streams, or long-form videos you want me to pull from.
Performance Data
Shared however you are comfortable.
- Weekly screenshots
- Screen share on the weekly call
- Editor access once trust is built
Most useful signals: views, engaged views, stayed vs swiped, retention graph, average view duration, and any Shorts that brought in noticeable new viewers or subscribers.
Creative Context
Anything that helps me read your audience faster.
- Inside jokes
- Characters your audience loves
- Running bits
- Moments you personally find funny
- Things you do not want included
- Any style preferences
08 / INVESTMENT
The rate.
- 12 Shorts per month
- End-to-end VOD review and clipping
- Full editing
- 1 revision round per Short
- Weekly performance and strategy call
- Ongoing analytics review and iteration
09 / WHY RETAINER
Consistency beats one-offs.
The goal is not random one-off Shorts. The goal is a repeatable Shorts system. That means I am not thinking about one edit in isolation, I am thinking about:
- What worked last week
- What we should test next
- Which hooks are worth repeating
- Which ideas should be killed
- How each batch can be sharper than the last
- How Shorts consistently pull new viewers in
A per-Short setup usually pushes the work toward volume. A retainer lets us focus on consistency, quality, iteration, and long-term growth.
10 / START DATE
First cycle.
FIRST PRODUCTION CYCLE
If everything looks good, we can begin the first 30-day production cycle from 20th May. The first month acts as the setup and testing cycle where we build the workflow, test angles, review early performance, and create the base for the next month.
11 / NEXT STEPS
Let's hop on a 20-min call.
Twenty minutes to walk through scope, workflow, deliverables, and anything else you want to dig into. After that, if everything feels aligned, we lock the start date, payment, and the first batch of footage.